The technology

Meet AdellaInsight — the engine behind your marketing.

Most parts marketing is run by agencies checking in monthly. Yours runs on AdellaInsight: smart technology that works every minute of every day, syncing catalog data the moment Auto Care VIP updates VCdb, detecting Amazon listing suppression the hour it happens, and surfacing channel-mix opportunities a human agency would catch a week later. It’s the same engine behind Adella, now running your parts ecommerce.

ALWAYS ON Your marketing never sleeps. Watches every channel, 24/7Search, ads, reviews, your website — always.Adjusts every daySmall tweaks that add up to more booked jobs.Moves budget to what worksSpends where it’s bringing jobs in.You just see the resultsNo dials to turn. It runs itself. WORKING AROUND THE CLOCK Expert technology does the constant work, so your results keep getting better on their own.
Around the clock

It never stops working.

A local agency looks at your account about once a month. AdellaInsight watches every channel around the clock, catches what’s working and what isn’t, and adjusts the same day — not at the next meeting. That’s something no human-run agency can match.

It thinks, then acts

Smart moves, made for you.

AdellaInsight reads your numbers the way a whole team of analysts would — then makes the smart move and tells you in plain English. More budget where jobs are booking, less where they’re not. You get the benefit without lifting a finger.

RECOMMENDED THIS WEEK DONE AUTOMATICALLY Push CAI category budget on the 2018+ Mustang. WHY Auto Care VIP added 14 new Mustang trim configurations last week.Direct-site CAI conversion on those YMMs running 5.2%.Competitors haven’t synced the new fitment data yet. EST. DIRECT GMV+$32k next 30 daysYOUR BUDGETNo change Illustrative. The engine spots the move and makes it — you just see the result.
Connected to your tools

It plugs into the systems you already use.

AdellaInsight talks directly to the platforms your parts business already runs on — reading every storefront order, every catalog update, every marketplace listing, every ad dollar — and tying them together. No spreadsheets, no manual reports, no “let me check with my platform vendor.”

Your storefront
Shopify, BigCommerce, X-Cart, WooCommerce

Every storefront order, every marketplace sale, every channel attribution — flowing into your dashboard automatically. Marketing finally tied to GMV and ROAS, not impressions.

Auto Care VIP API
ACES 5.0, PIES 7.2, VCdb, PCdb, Qdb

Every call answered, every call missed, traced back to the ad or search that brought it in.

Google Shopping + Search
YMM-structured campaigns

Read daily, tuned daily. Budget shifts to the campaigns booking real jobs — without you doing anything.

Amazon Marketplace
Listings, PPC, Buy Box, FBA

Your pay-per-lead leads land in your schedule, with the guarantee badge keeping you at the top of search.

eBay Motors + Walmart
Promoted Listings, compliance

Photos, posts, hours, service areas — all kept fresh so homeowners nearby pick you first.

Distributor APIs
Turn14, Motor State, Torqued, SDC

Ad performance read every day. Creative refreshed when fatigue shows up. Budget moves to what’s working.

Your ERP / inventory
Live stock + order reconciliation

Closing the loop on revenue — tying every marketing dollar to direct-site share, blended ROAS, and AOV, not just clicks.

Review platforms
Google, Trustpilot, marketplace reviews

Review requests triggered the moment a job closes — building the reputation that earns the next call.

Using a tool we haven’t covered? Just ask — we connect where it matters.

Always in writing

Every move, in plain English.

You always know exactly what we did this month and why. Not a slide deck full of buzzwords — a clear, short summary you can read in two minutes. And a US account lead who can walk you through it whenever you like.

AdellaParts Rust & Iron Performance · 14,820 SKUs LIVE · SAMPLE GMV · LAST 30 DAYS $842,160 ▲ 31.7% vs prior 30 days Direct-site share 52% ▲ 11 pts Catalog health score 96.4 ▲ from 84.2 Blended ROAS 5.8x from 3.2x Average order value $284 ▲ $61 BY CHANNEL · LAST 30 DAYS Own site (storefront) $438k · 52% Google Shopping + Search $182k · 6.4x Amazon Marketplace $268k · 32% eBay Motors & Walmart $136k · 16% All channels reconciled to your store + ERP Founder-visible
What we did

Every action, logged.

Every move taken on your account, written down so you can see it any time.

Why we did it

Plain English.

The reason in normal language — no jargon, no slide decks.

What it produced

Real outcomes.

Booked jobs, calls, reviews — the things that grow your business.

Built by engineers

The same engineering rigor behind the chips in your thermostat.

Adella was founded by engineers from the world of semiconductor design — the same field where software watches millions of moving parts and optimizes them in real time. We brought that same approach to marketing. That’s why AdellaInsight does what most agencies can’t: handle everything, all at once, all the time.

Want to see the engine in action?

The free one-month trial is the easiest way. We’ll wire it up to your tools and you’ll see your live dashboard in days.