Every fitment is a sale you didn’t lose.
ACES updates monthly. Most catalogs don’t. After a year, 6% of your fitment data is stale and you don’t know which 6%. Every app hole is a buyer whose vehicle didn’t match — and a sale that quietly walked. AdellaParts runs your store, your catalog, your marketplaces, and your search — one AI-first engine that never stops monitoring fitment, listings, and ROAS.
See your catalog and your channels — live, 24/7.
GMV, direct-site share, catalog health, blended ROAS — in plain English, the moment it happens. Built for the founder-operator, not the lead-counter. Because AdellaInsight monitors your fitment, your listings, and your channels 24/7, your numbers are always current.
Below 85 is leaking sales.
Composite of fitment match rate, app-hole count, ACES freshness, and marketplace listing compliance. Most stores sit in the 70s. We get you to the high 90s.
Less Amazon. More margin.
Every point you shift from Amazon to your own storefront is 15-25% in commission you keep, plus the customer relationship Amazon can’t take.
3.2x to 5.8x, real.
Most parts stores run 2.5-3.5x ROAS because their feeds are broken and their structure is wrong. Fix the catalog, restructure the campaigns, watch ROAS climb.
We run the store. We run the catalog. We run the channels. We run the brand.
Your storefront, fully managed
Shopify Plus, BigCommerce, X-Cart, or WooCommerce — we run the platform. Theme tuning, mobile checkout flow, YMM search implementation, conversion optimization, page-speed work. No more “talk to your developer” handoffs — we are the developer.
ACES, PIES, fitment, daily
Auto Care VIP API integration. Monthly VCdb sync (now ACES 5.0). PIES 7.2 product data management. App-hole detection and elimination. Distributor feed reconciliation (Turn14, Motor State, Torqued, SEMA Data Co-Op). Your catalog is never more than 24 hours out of date.
Every marketplace and every search
Google Shopping + Performance Max, structured by YMM. Amazon listing health and PPC. eBay Motors compliance and Promoted Listings. Walmart Marketplace. Meta for accessories and lifestyle. One team, every channel, daily reallocation toward whatever is converting.
SEO, AEO, content, email
Programmatic landing pages for the YMM long tail. Schema markup for AI search. Editorial content for category authority. Email program for repeat customers. The brand layer that compounds outside paid acquisition — and the AI-search layer that’s rewriting how buyers find parts in 2026.
Stop losing sales to stale fitment data.
A 15,000-SKU catalog with average fitment drift loses 4-7% of conversions every year to app holes you can’t see. That’s $40,000-$90,000 in missed sales for a store doing $1M GMV. We monitor ACES, PIES, VCdb, and your distributor feeds daily — so the buyer’s vehicle is always in the system, every time.
Every layer of your parts business, run by one team.
No agency-platform-developer finger-pointing. No “that’s outside our scope.” We run the technical foundation AND the marketing on top of it — because in parts ecommerce, those aren’t separable.
Shopify, BigCommerce, X-Cart, WooCommerce
We run your platform end-to-end. Theme management, mobile conversion tuning, checkout optimization, YMM search infrastructure, page-speed engineering, and the dozens of small UX details that move conversion from 1.3% to 3%+.
ACES 5.0, PIES 7.2, daily monitoring
Auto Care VIP API integration, monthly VCdb/PCdb/Qdb/PAdb sync, app-hole detection, brand table reconciliation, fitment confidence scoring. The data foundation every channel depends on, finally maintained on cadence.
Turn14, Motor State, Torqued, SDC
Live inventory sync with your distributors. Order routing logic. Margin protection rules. Drop-ship orchestration. Cost-plus pricing automation. The plumbing that turns “in stock” into “ships today” without anyone touching a spreadsheet.
YMM-structured Shopping + Performance Max
Google Shopping campaigns organized by vehicle make and model — the structure that mirrors how buyers actually search. Performance Max with the right feed structure. Branded search defense. Negative keyword discipline. CPC down, ROAS up.
Listing health + PPC + Buy Box
ACES-compliant listings (Amazon’s requirements are stricter than eBay’s). Sponsored Products and Sponsored Brands campaigns. Buy Box monitoring. FBA fee optimization. The marketplace that’s now half of US auto parts ecommerce, run by people who know its rules.
Marketplace compliance, every platform
eBay Motors Promoted Listings with full Part Compatibility data. Walmart Marketplace schema. Facebook Marketplace where it converts. Each platform has its own ACES requirements and its own ranking factors — we keep you compliant and competitive on all of them.
The YMM long tail and the AI answer
Programmatic landing pages for every YMM + part-type combination. Schema markup that AI crawlers can read. Editorial content for category authority. The traffic engine that compounds while your paid spend stays flat — and the AI-search positioning that’s rewriting how parts buyers find you.
The customer Amazon can’t take
Abandoned cart sequences with fitment-aware recovery. Post-purchase flows tied to install dates and reorder cadences. Build-thread email programs for project customers. The repeat-purchase revenue line that compounds outside paid acquisition.
Be the catalog AI search recommends.
Parts buyers now ask ChatGPT, Perplexity, and Google AI Overviews — “best aftermarket cold air intake for a 2018 Mustang GT?” The answer is one product page. We make sure your catalog surfaces there with the structured fitment schema, product attributes, and editorial signals AI cites when picking which part to recommend.
- Vehicle schema + Product schemaStructured data so AI crawlers can actually read your fitment relationships.
- YMM-aware AI citationsContent that ties part recommendations to specific vehicles AI is asked about.
- One more way to be chosenOn top of Google Shopping, Amazon, eBay Motors, and your own search.
Marketing that never sleeps.
Your store runs on AdellaInsight — the same engine behind Adella. It monitors your catalog against the Auto Care VIP API daily, detects app holes the moment a new vehicle is added to VCdb, flags marketplace listing suppression before it costs you sales, and reallocates ad spend toward whatever channel is converting today. A traditional agency reviews your account quarterly. Yours never stops.
One fitment fix covers the month.
You don’t need a bigger ad budget. You need the catalog underneath it to actually work. The recovery from eliminating app holes alone — sales that should have converted but quietly walked — typically covers the plan many times over in the first month.
Up and running in days.
Pick a plan
See the price up front and pick what fits your catalog size and current channel mix. You can start the same day — no setup fee.
We audit your stack
Your storefront, catalog, distributor feeds, marketplace accounts, and ad accounts get audited in 5 business days. You get a Decisions Log: catalog health score, app-hole count, marketplace compliance gaps, ROAS by channel, and what we’ll fix first.
We take over operations
Storefront under management. Catalog sync goes live. ACES/PIES pipeline starts running. Marketplace listings get cleaned. Google Shopping gets restructured. AI search optimization deploys. You watch the dashboard fill with recovered sales, climbing ROAS, and a catalog health score crossing 95.
Pick a plan. See the price.
One flat monthly price, month-to-month, no setup fee. Your ad budget is always yours and always shown clearly.
- ACES/PIES catalog audit
- Monthly Auto Care VIP sync
- YMM search audit & recommendations
- App-hole detection & reporting
- 24/7 founder-visible dashboard
- Monthly catalog health report
- Everything in Foundations
- Storefront management (Shopify, BC, X-Cart, WooCommerce)
- Google Shopping + Performance Max (YMM-structured)
- Amazon + eBay Motors management
- Distributor API integration
- SEO + AEO (AI search optimization)
- Email & repeat-customer program
- Monthly ROAS & catalog review
- Everything in Growth
- Walmart Marketplace + Facebook Marketplace
- Advanced fitment analytics & coverage planning
- Programmatic landing page generation
- Build-thread content & community programs
- Dedicated parts strategist
- Priority response & review cadence
- Multi-brand portfolios
- Custom ACES/PIES pipeline integration
- Group-level attribution & reporting
- Dedicated engineering & account team
Built by engineers who understand catalogs, databases, and search.
Most parts agencies are generalist marketers who learned the industry. We’re engineers who built data systems for a living before we built marketing. ACES/PIES, distributor APIs, Shopify backends, AI search infrastructure — this is what we do natively. Already running parts ecommerce end-to-end for sellers who needed one team instead of three vendors.
Ready to stop losing fitment-driven sales?
Pick a plan in a couple of minutes, or talk to a US engineer who’ll walk through your catalog health and channel mix. No pressure.